Active Theory

Active Theory is a creative technology and experience studio founded in 2012 and headquartered in Venice, California. The firm combines story, art and technology to build digital experiences for global brands, working across AR, VR, 3D, animation, web development and interactive campaigns. Its work has been consistently recognised with industry awards.

The studio maintains an in-house team of makers and has developed its own web toolset, which it uses to produce cutting-edge interactive experiences and immersive digital campaigns. Notable clients include Google, Spotify, Disney Cruise Line, Toyota, Marriott, Chase, DoorDash, Hennessy and Pottermore, spanning entertainment, automotive, hospitality, financial services and publishing.

Active Theory operates across North America and Latin America, with a presence in Amsterdam, and supports a distributed team working across regions. The working culture is described as highly collaborative and creative, centred on the blend of story, art and technology rather than on any single discipline.