Avid develops technology and collaborative tools for media creators. Founded in 1987, the company's software is used in feature films, television shows, news broadcasts, sports events, music recordings, and live concerts. Its work spans audio production, video editing, and collaborative software tools.
The company's products include Pro Tools, a pioneering tool for audio production, and Media Composer, a pioneering tool for video editing. Avid's stated focus is on powering the creators - editors, producers, and journalists - who entertain, inform, educate, and enlighten audiences, operating on the belief that content moves the world.
