Balance operates a financial infrastructure platform designed to modernize B2B commerce. The company provides an online checkout system, embedded payments processing, digital trade credit, and buy-now-pay-later solutions tailored for business-to-business transactions. Its technology enables enterprises to process payments across multiple methods whilst offering flexible payment terms to business buyers.
The platform processes billions in transactions annually and powers payments for established enterprises including Alibaba, Instacart, Office Depot, Sony, and CDW. Balance claims its infrastructure can reduce transaction processing costs by up to 87%. The company operates across seven countries with a team of over 70 employees, backed by investors including Salesforce Ventures and Lightspeed. The founders, Bar Geron and Yoni Shuster, are PayPal alumni.
The addressable opportunity reflects the broader digitisation of B2B commerce, where only around 10% of transactions currently occur online despite the market size exceeding $25 trillion. Balance received recognition as one of CNBC's World's Top Fintech Companies for 2025.