Buynomics

In 2018, Dr. Ingo Reinhardt and Dr. Sebastian Baier founded Buynomics with a clear vision: to transform how enterprises make commercial decisions. They recognized that traditional methods like price elasticities and focus groups were failing revenue teams - providing inaccurate estimates while consuming valuable time. The solution they built was revolutionary: Virtual Shoppers AI, an agent-based simulation platform that mimics real customer buying behavior with unmatched precision.

Today, Buynomics has grown from that foundational insight into a trusted Revenue Growth Management platform serving global industry leaders like Danone, Unilever, L'Oréal, and Vodafone across 25+ countries. Headquartered in Cologne with a team of over 70 professionals from 14 nationalities, the company's AI-driven Commercial OS enables enterprises to optimize pricing, promotions, and product portfolios 100x faster than legacy solutions, driving 2-4% gross profit increases while reducing analysis time by up to 80%.