Equinox is a luxury fitness and lifestyle company founded in 1991, operating more than 100 premium fitness clubs worldwide. Its core offering centres on high-end physical club experiences that integrate movement, nutrition, and regeneration, with spaces designed in collaboration with prominent architecture firms. In 2020, the company extended its model into digital fitness with the launch of Equinox+, an integrated membership platform offering over 1,000 hours of live and on-demand classes.
Beyond its flagship clubs, Equinox operates a portfolio of eight distinct brands spanning multiple sectors:
- Equinox Fitness Clubs – the primary luxury club brand
- Equinox Hotels – a hospitality extension of the brand
- SoulCycle – indoor cycling studios
- Blink Fitness – a fitness club brand
- Pure Yoga – yoga studios
- Precision Run – a running-focused brand
- Equinox Media – the company's media arm
- E by Equinox – an additional brand within the group
The company's stated mission is to create conditions for people to maximise their potential, reflected in a holistic approach that goes beyond exercise to encompass wellness, nutrition, and recovery. Its business spans luxury fitness, hospitality, digital streaming, and media, making it one of the more diversified operators in the premium wellness space.