FIRST. Best in Sports

FIRST. Best in Sports builds high-performance sportsbook engines for operators competing in regulated markets worldwide. The company, founded by former SBTech leaders who built and scaled global Tier-1 sportsbooks, employs more than 500 experts distributed across three continents and serves over 75 live operators. Its systems process billions of messages daily.

Engineering work spans sportsbook platform engineering, real-time messaging and sports data processing, data-driven trading and player engagement technology. The platform includes cash-out functionality, early payout options, bet builder tools, player props, fast markets and omnichannel loyalty programs. Operators can deploy via SportOS API, an API-based option designed for fast launch with scalability and performance, or through fully managed turnkey services.

FIRST. Best in Sports operates in more than 10 regulated markets and holds licences in Malta (MGA) and Sweden (SGA), with a stated commitment to working within strict regulatory frameworks. Current development priorities include next-generation player engagement tools. The company was named Sportsbook Supplier of the Year at SBC Summit Lisbon and the EGR B2B Awards 2026.