Fliff operates a free-to-play social gaming platform that combines fantasy sports, sports betting, and sweepstakes games. Founded in 2018, the company serves over 3.5 million players across most U.S. states. Users make sports predictions using virtual currencies (Fliff Coins and Fliff Cash) without risking their own money, competing on leaderboards and participating in promotional sweepstakes games that offer real cash prizes.
The platform emphasizes social competition through leaderboards, friend challenges, and daily loyalty rewards that keep users engaged without requiring financial commitment. The business model removes traditional barriers to entry in sports gaming by eliminating the need for users to wager real money while still offering real cash prizes through its sweepstakes mechanics.
Fliff operates as a remote-first company with engineering and product teams distributed across the United States, Sofia, and Manila. The company is backed by leading sports technology investors and continues to develop its core platform, virtual currency systems, and competitive features to serve its growing player base.