Flux builds a browser-based electronic CAD (ECAD) platform that integrates AI throughout the hardware design process. The platform - which the company calls the "AI Hardware Engineer" - can plan circuits, research components, generate schematics, route PCBs, and review designs, with the stated goal of taking a concept through to manufacturable hardware. It is designed to serve a broad range of users, from students to professional engineers.
The company positions itself as a response to what it describes as decades of stagnation in hardware design tooling: desktop-bound applications, poor collaboration workflows, and a heavy manual workload for engineers. By moving the full ECAD workflow into the browser, Flux aims to enable real-time collaboration and remove much of the friction associated with traditional tools in the electronic design automation (EDA) space.
Flux operates as a fully remote, globally distributed team. Its stated mission is to democratise hardware design - making it accessible not just to experienced engineers but to anyone with an idea for a physical electronic product.