Fundraise Up operates a donation platform designed to help nonprofits increase fundraising revenue through advanced technology. Founded in 2017 and based in Brooklyn, New York, the company serves over 3,000 nonprofits globally, including UNICEF USA, The Salvation Army UK, Canadian Red Cross, and American Heart Association.
The platform applies e-commerce checkout principles to charitable giving, incorporating predictive AI to personalise donor experiences, modern payment methods, and conversion optimisation techniques. Fundraise Up's core technical focus spans predictive AI for donor engagement, donation checkout adaptation, payment processing, and personalisation of giving flows.
The company operates with a team of over 300 members and positions itself as technology-forward within the nonprofit fundraising space. Its stated mission centres on optimising how people give and unlocking the world's generosity potential.