groundcover, founded in 2021 by Shahar Azulay and Yechezkel Rabinovich, builds a full-stack observability platform for cloud infrastructure, applications, and large language models. The platform is built on eBPF - a Linux kernel technology that enables deep system instrumentation without requiring code changes or additional instrumentation overhead - and is deployed directly into customers' Virtual Private Clouds under a Bring Your Own Cloud (BYOC) architecture.
The BYOC model is central to groundcover's design. Rather than routing telemetry through third-party servers, the platform runs inside the customer's own cloud environment, giving organisations complete ownership and residency control over their data. This makes groundcover particularly relevant to enterprises operating in regulated industries or environments where data sovereignty is a constraint.
On the technical side, the platform delivers unsampled telemetry across infrastructure, application, and LLM layers, with the company claiming zero maintenance overhead and no code-level changes required for deployment. Pricing is structured around customers' existing cloud credits, which groundcover positions as a meaningful cost reduction compared with legacy observability platforms - though no specific numeric comparison is published.
The company targets engineering and platform teams that need comprehensive observability coverage but face tradeoffs between visibility, cost, and control of telemetry data under conventional SaaS-based monitoring tools.