In 2005, Kevin Ma founded Hypebeast as a personal sneaker blog while working as an intern at an investment bank. What started as a passion project quickly evolved into something far larger: as sneaker culture exploded and streetwear went mainstream, Ma saw an opportunity to create a definitive platform for the emerging youth culture driving these trends. The blog amassed more than 46 million page views monthly by 2015, and in 2016, Hypebeast became a publicly listed company on the Hong Kong Stock Exchange.
Today, Hypebeast has grown into a global digital media powerhouse spanning multiple brands and verticals. The Group encompasses Hypebeast's editorial content distribution, Hypemaker creative agency, HBX e-commerce platform shipping to over 80 markets, Hyperoom distribution segment, and Hypebeans food & beverage destination. With a global readership across North America, Asia Pacific, and Europe, Hypebeast remains at the intersection of fashion, footwear, arts, design, and music - driving culture forward for a generation that lives at the leading edge of contemporary lifestyle.