Imprint, founded in 2020, builds the technology infrastructure that allows consumer brands to launch and operate co-branded credit card programs. Its proprietary platform, Imprint Core, handles the full stack of a credit card program - underwriting, transaction processing, rewards management, and marketing - enabling brands to offer financial products without becoming banks themselves. The company holds SOC 2 Type 2 and PCI DSS certifications and has raised over $200 million in funding, reaching a valuation of $1.2 billion following its Series D.
Imprint's partner portfolio includes Crate & Barrel, Rakuten, Booking.com, H-E-B, Fetch, and Brooks Brothers. The platform operates in a co-branded credit card market estimated at $300 billion. Its cardholder base has grown 200% year-over-year. For brands migrating from legacy card issuers, Imprint reports 2x higher wallet share, 8x higher lifetime value, and a 20% increase in cardholder spend.
The technical scope of the platform spans intelligent underwriting, payments infrastructure, transaction processing, rewards program management, and customer-facing UX. The company's engineering and product work sits at the intersection of financial services, data, and consumer loyalty - building systems that must perform reliably at scale while meeting the compliance requirements of the payments industry.