Kin Insurance is a Chicago-based insurtech company founded in 2016 that sells homeowners insurance directly to consumers, with a particular focus on climate-affected markets such as Florida and California - regions where traditional insurers have often scaled back or exited. By using intelligent pricing and advanced technology, Kin aims to offer affordable, comprehensive coverage in areas where it is increasingly difficult to obtain.
The company has bound over 240,000 policies and reports an average customer saving of $989 on switching from previous providers. Its carrier partners - Kin Interinsurance Network and Kin Interinsurance Nexus Exchange - both hold a Financial Stability Rating of A (Exceptional) from Demotech, Inc. Kin's Net Promoter Score stands at 80, compared with an industry average of 42, and it holds a 4.9/5 rating on Trustpilot based on thousands of reviews.
Kin distributes exclusively direct-to-consumer, cutting out the traditional agent layer. Its technology stack underpins the underwriting and pricing process, enabling coverage decisions tailored to the specific risk profiles of properties in high-exposure regions. The company's stated mission is to "change home insurance from what it is to what it should be."