OpenX operates as an independent supply-side platform (SSP) that processes over 500 billion ad requests daily across mobile, display, and connected TV channels. The platform, built entirely on Google Cloud Platform, serves 200,000+ brands and 2 million+ direct publisher domains, handling more than 1 million ad creatives in its infrastructure.
The company's technical foundation emphasises scalable, cloud-native architecture designed to support omnichannel advertising at scale. OpenX's identity and targeting capabilities are built for interoperability across the open web, compatible with multiple dataset and identity types. This approach aims to provide marketers with audience precision capabilities comparable to closed platforms whilst maintaining publisher independence.
OpenX maintains a global presence with headquarters in Pasadena, California and offices across North America, Europe, Asia, and Australia. The company holds sustainability credentials including CarbonNeutral® certification and Net-Zero verification - distinctions it claims as the first ad exchange to achieve both.