PeakData AG is an AI-driven technology company serving the pharmaceutical and life sciences sectors. It specialises in helping drug makers make more precise, compliant decisions when targeting and engaging healthcare professionals (HCPs).
The company's flagship product, the HCP Targeting Platform, continuously maps and ranks relevant clinicians for specific medical indications. Delivered as an annual subscription, it provides an always-current data feed that adds new targets, removes those no longer relevant, and adjusts rankings to reflect changes in HCP activity and influence.
PeakData operates with a strong emphasis on data governance. Its approach includes privacy-by-design practices, alignment with GDPR and other privacy frameworks, tenant-isolated data silos with strict access controls, encryption, and audit trails. The company states it does not use confidential client data to train shared models.
