In 2021, Jordan Metzner and Sam Nadler - serial entrepreneurs who had previously built California Burrito Co. across Latin America and founded Washio, the 'Uber for Laundry' - found themselves at a crossroads. After five years at Amazon and Lyft respectively, they realized something important: the post-pandemic world needed a new way to build startups. Remote work had normalized, Latin America's tech talent was booming, yet US startups still struggled to scale efficiently. So they created RYZ Labs, a hybrid venture studio and human capital agency designed to solve both problems simultaneously.
RYZ Labs develops ideas from scratch using Amazon's 'Working Backwards' and MIT's 'Disciplined Entrepreneurship' methodologies, leveraging small internal teams to validate concepts through a multi-step process. But what makes RYZ different is its human capital agency, which powers both portfolio companies and external clients with elite technical talent from Latin America. In just one year of stealth mode, RYZ launched HipTrain (a wellness coaching marketplace with 15,000+ sessions) and Offsiteio (on track for $1M+ in revenue). They don't just build startups - they've created a systematic approach to scaling fast and spending less, combining their decades of LatAm expertise with the rigor they learned at the world's largest tech companies.