Sporty Group

Sporty Group, founded in 2013, is a global consumer internet and media company operating platforms for sports entertainment, betting, and broadcasting in emerging markets. The team comprises over 700 employees across more than 10 countries on three continents.

The company's technical domains include software engineering, mobile development, data analytics, and streaming technology. Its products encompass SportyTV, a free-to-air sports broadcaster in Africa with rights to major leagues; SportyBet, a sports betting platform; Sporty.com, a sports app; Sporty Studios, a content hub; and football.com, a sports internet venture.

Sporty Group employs a remote-first work environment with a globally distributed workforce. The culture emphasizes innovation, user experience, and attracts a diverse team of high achievers.

Scale metrics include millions of daily users across multiple industry verticals such as sports betting, media broadcasting, fintech, entertainment, and gaming.