Swish Analytics

Swish Analytics is a sports analytics and betting company that builds predictive data products for sportsbooks and bettors. Its output spans algorithmic predictions, odds origination, risk management, trading software and player props pricing, with coverage of the NFL, NBA, MLB, NHL and NCAA football and basketball. The company describes itself as a global leader in player props pricing.

At the core of the business is a machine-learning prediction platform that produces projections, odds and player props pricing around the clock, both pre-game and in-play. The technical work draws on machine learning, predictive modeling, optimization, statistics, data engineering and real-time data processing.

The company states that oddsmaking is a discipline of engineering, mathematics and domain expertise rather than intuition. Its stated operating ethos is data-driven decision-making, with an emphasis on accuracy of predictions and pricing and an always-on operational model tied to the 24/7, pre-game and in-play nature of the platform.