Swoogo

Swoogo is an event management software company founded in 2015 and headquartered in Los Angeles, California. The company builds tools that cover the full event lifecycle, from registration and marketing through logistics and post-event analytics. Its platform serves conferences, field marketing, webinars and internal corporate events across in-person, virtual and hybrid formats.

The product suite spans several technical domains. Customizable registration forms support unlimited conditional logic; an event website builder and automated email marketing tools handle promotion and communication. Two mobile applications, Go Attend for attendees and Go Onsite for staff, complement badge printing and exhibition management functionality. Data analytics covers both live and post-event reporting.

Swoogo states that its customers include DocuSign, Intuit, The New York Times and FastCompany. The company was founded by industry veterans of event planning and describes itself as a people-focused organisation. It reports growing from a startup into an established platform since 2015.