Xero is a New Zealand-based technology company that provides cloud-based accounting software for small businesses, accountants, and bookkeepers. Founded in 2006, Xero has grown to serve over 4.6 million subscribers worldwide, establishing itself as a leader in cloud accounting across New Zealand, Australia, and the United Kingdom. The platform connects small business owners with their numbers, their bank, and advisors anytime, anywhere, enabling them to manage their finances efficiently.
Xero's comprehensive accounting suite includes invoicing, payroll, expense management, inventory tracking, and real-time financial reporting. The company recently introduced JAX, an AI-powered financial superagent that automates routine tasks and delivers actionable insights. With over 1,000 third-party app integrations available through the Xero App Store, businesses can create a customized, streamlined solution. Xero's mission is to help small businesses thrive by automating day-to-day tasks and providing the tools they need to succeed in today's digital economy.