Yobi is a Behavioral AI company founded in 2019 and based in the United States. The company builds foundation models of human behavior - trained on real-world actions such as purchases and store visits - to power personalization and decisioning for enterprise brands and agencies. Unlike traditional large language model companies, Yobi's models are grounded in behavioral signals rather than text, and are designed to be private-by-design from the ground up.
At the core of Yobi's technology is what the company claims to be one of the largest consented behavioral datasets in the United States, assembled since its founding. This dataset underpins a behavioral intelligence layer that enables brands and agencies to deliver personalized experiences and targeting decisions outside of Big Tech's closed platforms - extending closed-web user acquisition performance to the open web and connected TV (CTV). Yobi's infrastructure is delivered in partnership with Microsoft and Databricks.
Yobi's technical work spans several domains:
- Foundation models of human behavior
- Privacy-preserving and consent-based data collection and modeling
- Personalization and decisioning systems
- Open web advertising and connected TV integrations
- Data ethics and ethical AI
The company positions itself as an alternative to walled garden data ecosystems, with an explicit focus on ethics, user consent, and privacy as structural properties of its platform rather than add-ons. Its stated mission is to democratize the benefits of behavioral data and AI in a way that protects user privacy and safety.