Zeekr EU

Zeekr EU is the European arm of Zeekr, a premium electric vehicle brand within the Geely Holding Group. The company designs and builds fully electric vehicles for the European market, drawing on what it describes as a decade of European automotive experience and combining that with the broader technological resources of Geely Holding Group. Its primary European base is in Gothenburg, Sweden, a city with deep roots in the automotive industry.

The company's vehicles are positioned in the premium segment, with an emphasis on Scandinavian design principles, sustainable engineering, and zero-carbon technology. Zeekr EU describes its approach as challenging conventional automotive thinking - pairing European design and engineering sensibility with cutting-edge electric drivetrain technology.

The Gothenburg team is international in composition, bringing together professionals from a range of backgrounds and nationalities. The company places stated emphasis on diversity as a driver of innovation, transparent internal communication, and a culture of ownership and trust. The work environment is described as fast-paced and demanding, with creativity and cross-cultural collaboration central to how teams operate.

Zeekr EU characterises itself as still in an early phase of its European expansion - building out its presence across the continent with sustainability embedded as a core principle, and a stated mission to accelerate the transition to fully electrified mobility.