Arcade is a San Francisco-based AI visual storytelling platform founded in 2021. Its core product enables go-to-market teams to create product demos, videos, and branded visuals without relying on designers or external agencies. The platform's Creator Studio generates on-brand content starting from a customer's existing product and brand identity. Arcade has raised $21.5 million in total funding, including a $14 million Series A led by Kleiner Perkins in November 2024.
The platform serves over 120,000 users across more than 20,000 companies, with interactive demos reaching more than 10 million unique viewers each month. Customers include Salesforce, Zapier, Atlassian, Webflow, Retool, and Wrike. Reported outcomes from adopters include an 80% increase in booked meetings at Zapier and a 65% improvement in conversion rates at Wrike.
Arcade operates across three primary use cases: website product marketing, sales conversations, and broader marketing channels. Its technical work spans AI-powered content generation, video generation, interactive demo tooling, and brand-aware media creation - areas relevant to engineers and product builders working at the intersection of AI and creator tools.