Pencil
Pencil provides an AI operating system for marketing that generates text, image, and video ads for enterprise brands using aggregated models in a human-in-the-loop workflow.
Pencil is an artificial intelligence company founded in 2018, operating as part of The Brandtech Group since its acquisition in 2023. It develops an AI Operating System for marketing, a platform that uses an orchestration layer to aggregate multiple AI models for generating text, image, and video advertising content. The system is designed to avoid vendor lock-in and integrate into enterprise workflows.
The platform employs an agentic architecture where AI agents handle production tasks while human professionals maintain creative oversight through human-in-the-loop workflows. The company's stated goal is to make AI the default tool in advertising production while preserving the role of creative professionals.
Pencil serves global brands including Diageo, Unilever, L'Oréal, and Samsung, with the ability to scale campaigns across 24 markets simultaneously. Clients report measurable outcomes from using the platform, including a 50% reduction in creative production costs and a 79% improvement in return on ad spend (ROAS).