Betway Group is a global online sports betting and iGaming company founded in 2006 and headquartered across offices in Malta, Guernsey, Spain, and London. It operates as part of Super Group (NYSE: SGHC), a publicly listed entity, and holds licences across regulated markets in Europe, the Americas, and Africa.
The company runs a single-brand platform covering two core verticals: an online sportsbook and a casino/iGaming offering, together serving millions of customers worldwide. Betway has established over 50 brand partnerships with sports teams and leagues globally, spanning football, esports, and other disciplines.
Betway's workforce is spread across multiple international offices, with teams working across product, technology, commercial, and operations functions. The company describes its culture as collaborative and diverse, with an emphasis on responsible gaming and customer safety alongside continued expansion into new regulated markets.