Brand New Day is a Dutch online bank and pension provider founded in 2009, operating entirely through a digital platform. It manages over €8 billion in assets for clients across savings, investment, and pension products. Deposits are protected under the Dutch Deposit Guarantee scheme.
The company serves a broad range of clients, including private individuals, self-employed professionals (ZZP), directors and major shareholders (DGA), and employers seeking collective pension solutions. Its core product range includes pension savings accounts, investment accounts built around broadly diversified index funds, standard savings accounts, and employer-sponsored pension plans.
Brand New Day's operations are predominantly technology-driven, with automation underpinning its ability to offer low-cost products at scale. The company positions itself as a challenger to traditional banks, with a focus on making pension building and investing accessible and straightforward. Its investment proposition centres on low-cost index funds rather than actively managed products.
Headquartered in the Netherlands, Brand New Day operates exclusively in the Dutch market. Its stated mission is to enable everyone to build toward their financial future, with an emphasis on long-term, sustainable growth rather than short-term returns.