In 2001, Zak Calisto founded Cartrack in Johannesburg, South Africa with a singular mission: tackle rampant vehicle theft that was plaguing businesses and individuals. Starting with stolen vehicle recovery services, Calisto quickly recognized that the telematics data being collected could unlock far more value than just finding stolen assets. He saw an opportunity to transform how businesses manage their physical operations - from fleets and drivers to logistics and workforce productivity. What began as a vehicle tracking solution evolved into a comprehensive operations cloud platform, eventually expanding across Africa, Europe, Asia-Pacific, and beyond.
Today, Karooooo - the holding company for Cartrack and Karooooo Logistics - empowers over 125,000 commercial customers and 2.6 million active subscribers across 20+ countries. The company's IoT Operations Cloud processes 275+ billion data points monthly, providing real-time analytics that help businesses decrease costs, increase efficiency, improve safety, and strengthen customer satisfaction. From those early days of recovering stolen vehicles in South Africa, Karooooo has grown into a NASDAQ-listed global technology company that is revolutionizing how businesses make decisions about their physical operations.