Cloudinary is an image and video API platform founded in 2012 by three developers. It provides tools and APIs to upload, transform, optimize, and deliver visual media, covering the full lifecycle of images and videos from ingest to delivery. The platform manages over 80 billion assets and is used by millions of developers and more than 10,000 companies worldwide.
The platform's core capabilities include media processing, optimization, and delivery at scale, supported by a broad set of integrations. It is designed to automate the workflows developers and engineering teams would otherwise need to build and maintain themselves - removing the infrastructure overhead associated with managing large volumes of visual content.
Cloudinary serves a wide range of customers, from individual developers to large enterprises and global brands. Its technical domains span image and video processing, API design, media delivery, and lifecycle automation - making it a platform that sits at the intersection of developer tooling and large-scale content infrastructure.