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Improvado provides an AI-powered marketing data platform that automates workflows, unifies data from over 1,000 sources, and delivers insights for mid-market and enterprise teams.
Hightouch - Analytics [old]
Hightouch provides a composable customer data platform and Reverse ETL tooling that activates warehouse data across 300+ marketing tools and channels, alongside agentic and generative AI for enterprise marketing teams.
Hightouch builds marketing and customer data infrastructure for enterprise teams. Its platform activates customer data directly from data warehouses and pushes it into operational systems such as Salesforce, HubSpot, Marketo, Iterable and Braze. The company was a pioneer in Reverse ETL and today syncs data across more than 300 tools and channels.
The product line comprises the Hightouch Agentic Marketing Platform, a Composable Customer Data Platform and its Reverse ETL and data sync capabilities. The agentic platform pairs customer data activation with AI agents that identify opportunities and execute personalised marketing, alongside generative AI for creative production; the company states that on-brand creative can be generated 80% faster. Technical work spans composable CDP architecture, data warehouse integration, agentic and generative AI, omnichannel campaign orchestration and personalisation.
Hightouch is headquartered in San Francisco, California. It has raised $150 million in funding, with backers including Goldman Sachs and Bain Capital Ventures, and is valued at $2.75 billion. Customers include Spotify, Warner Music Group, Domino's, Ramp, Grammarly and DraftKings, spanning music and entertainment, food and beverage, fintech, productivity software and sports betting.
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