Leadfeeder

Leadfeeder is a B2B website visitor identification and lead generation platform. It helps companies work out which businesses are visiting their website - even when visitors never fill out a form - and turns that anonymous traffic into qualified sales pipeline. Headquartered in Helsinki, Finland, the company serves marketing and sales teams in B2B organisations and reports more than 30,000 customers.

The Leadfeeder platform connects website behaviour with company data, intent signals and automated workflows so that teams can prioritise the accounts most likely to convert. It is underpinned by an IP-to-company database described by the company as the world's most comprehensive, backed by B2B company and contact data. The system is capable of identifying up to 45% of the companies visiting a website.

Technical work spans IP-to-company matching, B2B company and contact data, intent signal analysis, website visitor identification and automated sales and marketing workflows. The platform integrates with Salesforce, HubSpot, Pipedrive and Zoho.

Leadfeeder states a mission of turning B2B websites into the most reliable source of lead generation, with an emphasis on helping marketing and sales teams work together.