People.ai operates an AI data platform designed for go-to-market teams, automating the capture of sales activities - emails, calls, meetings, and other interactions - and integrating with major CRM systems including Salesforce, Oracle, and Microsoft Dynamics. The platform transforms scattered activity data into actionable revenue insights through real-time forecasting, at-risk deal identification, and prescriptive coaching recommendations.
Founded in 2016, the company serves major enterprises including OpenAI, Red Hat, Hewlett Packard Enterprise, Zscaler, and Northrop Grumman. Its technical approach centres on generative AI to extract value from go-to-market data, eliminating manual CRM entry and building a complete data foundation from captured activities. The platform claims to power trillions in pipeline and revenue across its customer base.
The company's capabilities span revenue analytics, sales forecasting with real-time accuracy, deal risk assessment, and automated coaching recommendations. Integration points extend to communication platforms including Gmail, Outlook, Zoom, and Microsoft Teams, allowing comprehensive capture of team activity across standard enterprise tools.