Muck Rack is an AI-powered software platform for public relations professionals, founded in 2009. The company provides an integrated suite of tools that combines media database access, monitoring, and reporting capabilities to streamline PR workflows. Its services help organizations identify and connect with relevant journalists, track media coverage across outlets, and measure the business impact of earned media efforts.
The platform serves thousands of customers worldwide, ranging from Fortune 500 companies and established agencies to emerging startups. Muck Rack's offering centres on helping communications teams pitch more effectively, monitor coverage faster, and report results more convincingly through AI-enabled tools. The company's media database and monitoring capabilities form the foundation of its product ecosystem, enabling users to navigate the increasingly complex landscape of modern media.
Muck Rack operates as a fully distributed organization with over 250 employees across multiple time zones. The company has tripled its workforce over the past three years, reflecting sustained growth in demand for modern PR infrastructure. The team builds solutions intended to help in-house communications departments, PR agencies, and brand communications teams adapt to contemporary media dynamics.