MyTraffic, founded in 2016, is a European location intelligence platform that transforms complex real-world signals into actionable insights. It helps businesses understand physical places by tracking footfall, vehicle flow, and visitor behaviors, with a focus on European markets.
The company specializes in geospatial analytics, data processing, and artificial intelligence. Its product, Gini, is an AI assistant that makes location intelligence more accessible by allowing clients to ask questions and receive structured, decision-ready insights.
MyTraffic has scaled to serve over 600 clients and secured €40 million in funding. It operates across Europe, providing solutions to industries including retail, real estate, urban planning, consumer goods, and charging stations.
