Trax, founded in 2010, is a technology company that provides a platform for the retail and consumer packaged goods industries. Its core offering uses computer vision and artificial intelligence to transform shelf images into actionable, real-time insights. This enables clients to monitor shelf execution and gather data-driven signals on shopper experiences.
The company's AI-powered platform serves 30 of the world's top 50 CPG companies and has a significant global footprint, operating in more than 90 countries. Trax is headquartered in Singapore.
