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Trax

Trax is a retail technology company that uses computer vision and AI to analyze shelf images and provide real-time data insights for the consumer packaged goods industry.

Trax, founded in 2010, is a technology company that provides a platform for the retail and consumer packaged goods industries. Its core offering uses computer vision and artificial intelligence to transform shelf images into actionable, real-time insights. This enables clients to monitor shelf execution and gather data-driven signals on shopper experiences.

The company's AI-powered platform serves 30 of the world's top 50 CPG companies and has a significant global footprint, operating in more than 90 countries. Trax is headquartered in Singapore.

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