Northbeam is a marketing intelligence platform founded in 2019, built for direct-to-consumer and ecommerce brands. Its core offering combines multi-touch attribution, media mix modeling, incrementality measurement, and first-party data tracking to give brands a unified view of how advertising spend translates into revenue across channels and touchpoints.
The platform operates at considerable scale: it is trusted by over 800 companies, tracks $25 billion in ad spend, measures 2.1 trillion impressions, and manages $130 billion in ad-attributed revenue. Among its technical capabilities, Northbeam has developed what it describes as an industry-first attribution model - Clicks + Deterministic Views - which attributes revenue to view-through marketing in addition to click-based interactions. Its Northbeam Apex product enables direct integration with ad platform algorithms, allowing brands to act on attribution data within the platforms where they buy media.
The company's technical domains span machine learning, attribution technology, first-party data infrastructure, and ad platform integration. Its work sits at the intersection of data engineering and applied measurement science, addressing the growing challenge of understanding marketing effectiveness in a privacy-constrained, multi-channel environment.