Proxima is a Conversion Intelligence platform founded in 2022, headquartered in New York City. The company serves high-growth consumer brands operating in e-commerce and direct-to-consumer (DTC) sectors, typically those spending $50,000 or more monthly on paid media. Its core offering uses AI-powered audience targeting, creative intelligence, and data-backed briefs to help brands acquire new customers and optimize marketing performance.
The platform is built on what the company calls its "Commerce Graph," which analyzes billions of annual social commerce transactions across a network of over 100 million buyers and more than 2,200 e-commerce brands. This dataset underpins Proxima's ability to identify conversion drivers and scale customer acquisition profitably.
Proxima's technical work spans artificial intelligence, machine learning, data analytics, and e-commerce analytics. The company's Conversion Intelligence Platform provides tools for understanding shopper behavior and translating that into actionable marketing strategies for consumer brands seeking growth.
