Rare Candy

Rare Candy runs a community marketplace devoted entirely to trading card games, where collectors buy, sell and showcase cards from Pokémon, Magic: The Gathering, Disney Lorcana, One Piece and other titles. Founded in 2021 and headquartered in Grapevine, Texas, the company describes itself as the only marketplace dedicated 100% to TCGs, offering verified products and exclusive drops of rare cards and collections. The addressable trading-card industry is put at $25 billion.

The platform's engineering work spans several domains: AI-powered card scanning, computer vision and image recognition, mobile app development, marketplace infrastructure, price and valuation analytics, and collection management. An AI scanner allows users to digitise an entire card collection instantly from a phone, while data-rich collection tools track the value of holdings over time. The Rare Candy mobile app combines scanning, valuation tracking and shopping for missing cards.

Business metrics cited by the company include 10x revenue growth over the preceding six months and a description of the business as highly profitable; no funding details are disclosed. The stated mission is to make the rarest cards and collections available to everyone, and to build what it calls the best collector community in the world; the marketplace is built by collectors, for collectors.