Shop Your Way is a high-growth FinTech and e-commerce enablement platform that powers loyalty and rewards programs for millions of members. The company leverages proprietary technology infrastructure to service major brands through its SYW Rewards program and SYW Mastercard. Members earn points on everyday purchases across gas, groceries, dining, travel, and more, then redeem those rewards for gift cards from major retailers like Amazon, Walmart, Visa, and hundreds of other options.
The platform operates as a free social shopping destination where members can shop, compare products, create wish lists, and access exclusive deals and sweepstakes. With a strategic partnership with Citibank powering a multi-billion dollar credit portfolio, Shop Your Way has built a scalable "loyalty-card as a service" solution that partners can integrate into their existing systems. The company serves 9 million active members and continues expanding its rewards currency across new channels including gift cards, parking, electric vehicle charging, and crypto.