Triptease, founded in 2013, is a SaaS company that builds and operates a Data Marketing Platform designed to help hotels increase direct bookings and reduce their reliance on Online Travel Agents (OTAs). The platform draws on a hotel's own data - pricing, market conditions, and guest behaviour - to power marketing across channels including metasearch, email, and on-site personalisation.
The platform's core capabilities include automated bidding that adapts to a visitor's likelihood to convert, real-time price matching to counter OTA undercutting, and AI-powered personalisation that tailors messaging and experiences to individual guests. The technical stack spans machine learning, programmatic bidding, metasearch integrations, and guest behaviour analytics, all unified under a single platform.
Triptease claims its platform drives over £1 billion in annual direct revenue for its hotel partners, working with thousands of properties worldwide. The company operates from offices in London, New York, Barcelona, and Singapore.