Trustly

Trustly is a Swedish fintech company founded in Stockholm in 2008. It operates a Pay by Bank platform that enables account-to-account (A2A) payments, allowing consumers and merchants to transact directly from bank accounts without cards or intermediaries. The platform connects more than 9,000 merchants to 650 million consumers across 33 markets through a network of 12,000 banks worldwide, processing over $93 billion in payments annually. Customers include IKEA, Zalando, PayPal, and Coinbase.

The company's technical infrastructure spans open banking integrations, real-time and cross-border payment processing, fraud detection, and personalized checkout technology. Central to its product offering is Azura, a proprietary data engine that powers individualized checkout experiences, achieving conversion rates of up to 98% and reducing fraud risk to as low as 0.012%.

Trustly operates across e-commerce, retail, and financial services verticals, with a stated mission to build a cardless payments ecosystem. Its engineering work covers payments platform development, data engineering, real-time processing infrastructure, and fraud prevention systems at global scale.