ZURU is a global consumer products company founded in 2003, operating across three divisions: Toys, Tech, and Edge. It designs, manufactures, and distributes products to major retailers in more than 120 countries, producing around 600,000 toys each day across its 30-plus locations worldwide. The company employs over 5,000 people.
The Toys division develops and markets a portfolio of award-winning brands, including Mini Brands, Bunch O Balloons, XSHOT, Rainbocorns, Robo Alive, and Smashers, with licensing partnerships spanning Disney, Nickelodeon, Universal, and DreamWorks. The Tech division focuses on digital building construction, offering BIM software and automated production solutions for the construction industry. ZURU Edge, the consumer goods arm, develops products across Pet Care, Baby Care, Beauty, Home Care, and Health & Wellness.
Across its divisions, ZURU invests in proprietary software development and manufacturing automation. The company has also established a sustainability partnership with TerraCycle.