ABOUT YOU SE & Co. KG is a Hamburg-based online fashion and lifestyle retailer founded in 2014 as a subsidiary of the Otto Group. Operating across 26 European markets, the company serves over 13 million active customers through a platform offering approximately 4,000 brands and around 750,000 items. In its financial year 2024/2025, the company reported revenue of EUR 2.0 billion, placing it among Europe's largest online fashion retailers.
The company's consumer-facing business centres on personalized shopping delivered primarily through its award-winning mobile app. The platform is engineered to tailor product discovery to individual users, combining a broad catalogue with smartphone-first functionality. Technology sits at the core of the operation, spanning mobile app development, platform engineering, e-commerce infrastructure, and data-driven personalization.
Beyond its consumer marketplace, ABOUT YOU operates a B2B division that provides external partners with retail technology services, retail media solutions, and multi-channel fulfillment capabilities. This positions the company as both a direct retailer and a provider of commerce infrastructure to third parties.
Internally, the company describes its culture as oriented around inclusivity, authenticity, and continuous innovation, with an emphasis on combining fashion domain expertise with technical sophistication.