ABOUT YOU SE & Co. KG is one of Europe's largest online fashion and lifestyle retailers, operating across 26 European markets through its e-commerce platform at aboutyou.com and the ABOUT YOU mobile app. The platform serves over 13 million active customers, offering around 750,000 items from nearly 4,000 brands. Personalization is central to the shopping experience, with the app and website designed to surface relevant products and inspiration for each user.
On the technology side, ABOUT YOU builds and maintains a substantial stack spanning e-commerce platform development, mobile commerce, recommendation and personalization systems, API integrations, catalog and marketplace management, and advertising technology. Beyond its consumer-facing products, the company operates B2B lines: ABOUT YOU Tech Services provides a flexible API solution enabling other online retailers to integrate ABOUT YOU's technology, while its Brand Relations & Retail Media offering gives external partners access to native advertising opportunities within the platform.
The company's technical domains reflect both the scale of a pan-European retail operation and the complexity of running a dual B2C and B2B business. Engineering and product teams work across areas including mobile app development, personalization infrastructure, retail media platforms, and partner-facing API products.