Arcube

Arcube is a travel technology company founded in 2022 by University of Manchester graduates Prithveesh Reddy and Harvey Lowe. Its core product is an AI-powered ancillary aggregation platform that connects airlines to thousands of global suppliers, allowing them to offer ancillary products such as eSIMs, airport lounges, transfers, eVisas, insurance and car rentals through a single integration rather than building the technology in-house. Airlines can launch 16 or more ancillary products via one integration in under six weeks.

Alongside supplier connectivity and platform integration work, the company builds an AI personalisation engine that analyses route, trip type, passenger profile and timing to determine which ancillaries are most relevant to each traveller. Arcube reports that this engine has produced a 10.3% increase in average order value. A multi-touchpoint monetisation layer supports the booking flow, manage-my-booking, email, SMS and WhatsApp, covering the customer journey from booking through post-flight.

Technical work spans AI personalisation, recommendation engines, ancillary aggregation and supplier connectivity within the aviation and travel verticals. The company operates globally and lists airline partnerships with Etihad Airways, SalamAir and Arajet, with the Etihad partnership running for two years. Its commercial model is a pure revenue share with no upfront fees or minimum commitments for airline customers.