Braze is a customer engagement platform founded in 2011 - originally as Appboy, born from a hackathon - and now publicly traded on NASDAQ under the ticker BRZE. The company employs over 2,000 people across 15 offices worldwide and serves more than 2,500 global brands.
The platform gives marketers a single environment to collect and act on data from any source, enabling real-time engagement across email, mobile push, in-app messages, SMS, WhatsApp, and other channels. The technical infrastructure operates at significant scale: Braze processes 3.9 trillion messages and other actions, handles 8.6 trillion API calls annually, and powers 7.8 billion monthly active users across its customer base.
Engineering and data work at Braze spans several domains, including multichannel messaging systems, real-time marketing automation, mobile marketing, high-throughput APIs, and data ingestion and activation pipelines. The platform is built to ingest data from diverse sources and act on it with low latency - demands that sit at the intersection of large-scale backend infrastructure and applied data engineering.
Braze has been recognised as a Leader in Gartner's Magic Quadrant for Multichannel Marketing Hubs for three consecutive years.