Evoke plc is an international betting and gaming company that owns and operates some of the industry's most recognised brands, including William Hill, 888, Mr Green, and SI Casino. The company delivers betting and gaming experiences across both online and retail channels, operating in multiple regulated markets globally. Formerly known as 888 Holdings, it rebranded to evoke plc in 2024 to reflect a new identity, mission, and values.
The company's operations span the full breadth of the betting and gaming value chain, combining established consumer brands with technology-driven platform operations. Its work encompasses online product development, retail betting infrastructure, regulated-market compliance, and player-safety systems - making it a significant employer across both technical and operational disciplines.
Evoke positions responsible gaming and player safety as organisational priorities alongside growth. Its stated mission is to deliver world-class betting and gaming experiences; its vision, to make life more interesting. The company describes its approach as one that pairs deep industry expertise with a commitment to innovation.