Haus Analytics is an incrementality platform founded in 2021 that helps brands measure the true business impact of their marketing investments. The company applies causal inference, AI-powered experimentation, and causal marketing mix modeling to optimise advertising spend, which amounts to billions of dollars annually across its client base.
The platform offers three main products: GeoLift for geo-based incrementality testing, Causal MMM for media mix optimisation, and Causal Attribution for daily reporting. Its technical domains span causal inference, AI-powered experimentation, and media mix optimization. Clients include FanDuel, Sonos, Intuit, AG1, and Jones Road Beauty.
The team combines PhD economists, data scientists, and growth experts. The company has been recognised as a LinkedIn Top Startup in both 2024 and 2025 and states a commitment to making decision science accessible to businesses of all sizes.
