SmartRecruiters is an AI-powered hiring platform founded in 2010 that automates and optimizes talent acquisition for enterprises. The company operates a system used by more than 4,000 organisations across over 120 countries, including Amazon, Visa, and McDonald's. Headquartered in San Francisco with a global team of 450+ employees, SmartRecruiters was acquired by SAP in 2025.
The platform centres on three core offerings: the SmartRecruiters platform itself, which streamlines the entire recruitment process; Winston, an embedded AI hiring companion that powers decision-making within the system; and SmartOS, an adaptive talent operating system designed for speed, simplicity, and scale. These products address the operational complexity of recruiting at enterprise level, combining applicant tracking, automation, and AI-driven optimisation into a unified system.
The company's technical foundation rests on embedded AI and automation capabilities that extend beyond traditional applicant tracking systems. Its engineering focus emphasises scalability and optimisation, enabling organisations to handle large-volume hiring whilst maintaining hiring quality. SmartRecruiters positions itself around core values of impact, autonomy in decision-making, continuous learning, and operating as a unified global organisation.