Unitary builds virtual agents - AI-powered software workers that automate complex back-office operations for insurers and online marketplaces. Founded in 2019 by Sasha Haco and James Thewlis, the company combines advanced AI models with human-in-the-loop oversight to deliver contractually guaranteed human-level accuracy. The company raised $15M in Series A funding led by Plural and Creandum.
Originally focused on content moderation and online safety - helping platforms including Trustpilot and Substack manage user-generated content at scale - Unitary has expanded into insurance automation. Its virtual agents now handle claims processing, underwriting, and policy administration for managing general agents, brokers, and carriers. The technology integrates directly into existing tools and systems without requiring engineering effort, custom integrations, or process changes.
Unitary operates as a remote-first company with employees distributed across multiple countries. The organisation is committed to building ethical AI systems and positioning itself around the mission of making the internet safer whilst transforming how businesses approach repetitive manual work.