Zuma is a Santa Monica-based proptech company that builds agentic AI systems for multifamily property management. Backed by Andreessen Horowitz and Y Combinator, it develops tools that automate repetitive leasing tasks - lead engagement, tour scheduling, and rent collections - so that onsite property teams can concentrate on hospitality, resident relationships, and community building. Its platform has been deployed across thousands of apartment communities, serving millions of residents.
The company's model is built on human–AI collaboration rather than automation as a replacement. Engineers and designers work alongside operations staff, and product development is guided by direct feedback from property managers in the field. The result is a set of systems designed to fit real operational workflows: technology handles the repetitive, people handle the human.
Zuma operates at the intersection of agentic AI and proptech, iterating rapidly based on real-world use rather than assumptions. Its technical work spans agentic AI development, human–AI system design, cross-functional product development, and user research conducted directly with property teams. The company measures its impact by the number of communities and residents it reaches rather than by conventional prestige metrics.